It is very difficult to take an existing web page and optimise it to make it exactly fit the search engine optimisation ideal outlined above.
Pages that have been modified in this way tend to be stilted in their copy writing, and can detract from the quality of the site overall.
After all, web sites are designed with the design itself being a major consideration - not the optimisation and placement of the page elements.
With this in mind, SEO Technologies has developed a new concept in search engine optimisation - "focus" pages. SEO Technologies' search engine focus pages are properly optimised pages with strong content, designed to draw traffic and designed to be the focal points of our Power SEO campaigns.
A search engine focus page is based on extracts from your site's existing content, but re-written in such a way as to to meet the needs outlined above.
The reason we call them focus pages is that they become the focal point for your targeted keyphrases within the site, one focus page per keyphrase.
These pages are also specifically targeted in our reporting process so we can accurately track their success in drawing targeted traffic to your web site. |