HTML email design | marketing newsletters
An email newsletter is a great way to stay in touch with your shareholders, clients and other interested parties. It is the fastest possible way to reach your entire subscriber base virtually simultaneously, keeping them updated and engaged with what your company is doing. Email newsletters are an effective vehicle for building long-term relationships with your reader base.
Designed with your image in mind
Our email newsletter design service uses email design standards and branding that accurately reflect the corporate identity of each of our clients. The examples shown on this page demonstrate our ability to create attractive, engaging newsletters which preserve the corporate identity and branding of our clients.
Opt-in and Opt-Out (Subscribe and Unsubscribe)
All our email newsletters use an automated opt-in and opt-out process. Subscribers enter their email address into a newsletter subscription form (see an example here) and then validate their subscription after receiving a confirmation email. This prevents your list being abused with email spam.
Every newsletter also has an un-subscribe function built in via a link which removes the subscriber from the database.
The opt-in and opt-out processes meet the requirements of Australia's Spam Act of 2003, and also the United States' stringent requirements set out in their CAN-SPAM Act of 2003.
We also utilise a moderator system to control the subscription process and deal with any complaints.
Avoid the spam filters!
We use industry-leading email design software, coupled with a rigorous spam filter testing process to ensure that your newsletter will pass all spam filter requirements.
Segmentation of your subscribers
We develop your email subscriber list along segmentations specified by the subscribers themselves. For example, you may want to segregate subscribers by the types of newsletters they are interested in - some may want your weekly newsletter updates, others may only want your major reports such as quarterly, half yearly or annual reports.
With our database management system, all these users can be tracked and managed efficiently, and newsletters sent according to the subscribers' needs .
Results tracking
Click-through rates are monitored using our tracking software, and your subscribers' click-through response rates to your email newsletters are analysed and merged into revealing graphs and tables, so that you instantly see which information has generated the most interest.
We have also just finished linking this tracking system with the Google Analytics web traffic software we use for our search engine optimisation services. This level of quality of information makes our service more than just an advertising product - it is a powerful marketing and business intelligence resource.
Reports
Our reports are comprehensive - giving you important information, such as the number of emails sent, number of emails opened, the number of click-throughs achieved etc.
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