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If a site provides exceptional content or experience, Eric Ward (content publicist and linking strategy expert) helps that site seek, obtain, develop, and attract online publicity and trusted inbound links. Every web site has intent, but most sites lack purposeful content and will fail. Sites that succeed provide a mix of intent and content that engage and enlighten. Those are the sites my services and processes can make famous, exactly where they should be.

Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.

An authoritative link to your site counts as one vote toward your link popularity. Non-authoritative links, including most reciprocal links, three-way links, and, certainly, purchased links, count as nothing. Generally speaking, a lot of nothing adds up to nothing. But problems can arise if the majority of links to a site originate from sites that Google has penalized or banned.

Now that blogging has become the smartest strategy for growing an authoritative web site, it’s your copywriting skills that will set you apart and help you succeed. Copyblogger is all about helping you: get traffic, gain subscribers, attract links, sell something! All you need to do is write in a strategic, persuasive, compelling manner.